HallCraft are celebrating 30 years in business – but joined British business entrepreneurs to look to the future.
Co-founder James Hopcraft is proud to have established HallCraft as the West Midland’s leading independent garage, but refuses to rest on his laurels.
For the past two days he has attending the National Entrepreneurs Convention 2026 at the International Conference Centre in Birmingham.
The Convention brings together more than 1,200 like minded entrepreneurs with seminars and talks aimed to help business to improve and be better.
They discuss ways to grow business ensuring guests are aware of new technologies and advancements that will increase opportunities to better serve customers.
Celebrity speakers including celebrity fitness expert Joe Wicks, American business book author Marcus Sheridan and motivational speaker Nigel Risner
Entrepreneurs
“I’m constantly looking to do better, to improve what we do and consider new opportunities, particularly the advancement in technology,” James explained.
“I regularly attend conferences and exhibitions looking for ways I can improve as an owner, and ways that HallCraft can improve as a business.
“We know that the advancement in technology provides us with better tooling and equipment, with new opportunities to help customers.
“But also the advancement of AI and tools that help us to improve our five-star customer service.
“The conference was fascinating, it was an opportunity to sit back and consider methods and approaches that we maybe would not previously thought relevant for a garage.
“But being able to understand how this could be tapped into and how we can take ideas from other industries to help us was really interesting.”
Cradley Heath
HallCraft have been proudly serving motorists in Cradley Heath, Dudley, Stourbridge and Halesowen for 30-years.
Their one-stop shop provides everything from MOTs, servicing, accident repairs and smart repairs to individuals and businesses alike.
HallCraft has a 6,200 sq ft premises in Cradley Heath with a stand alone 1,700 sq foot bodyshop with ultra sophisticated paint mixing facility to provide the perfect colour match for all cars and vans.
“We have been really working hard over the past couple of years to embrace technology and future proof the business,” James added.
“We are very proud of the way we work and the five-star feedback on Google and other review sites suggest we are getting in right.
“But we will never simply accept that we can’t do more, that we can’t learn and improve and events like this are really eye opening.
“Just when you think you are ahead of the game you realise there is so much more we can still do to be better.”
The two-day conference borough together business leaders and celebrities to discuss ideas and provide valuable business insight.
Aside from the thought leadership and presentations delegates were able to network with exhibitors and suppliers and TV star DJ Vernon Kay hosted an awards ceremony to recognised some of the leading entrepreneurs.
View Video
Video courtesy of National Entrepreneurs Convention
